CRM, Pipedrive & HubSpot Specialist

Build a CRM your sales team actually uses

I help businesses set up and optimize Pipedrive and HubSpot, structure their sales process, organize pipelines, automate follow-ups, and build CRM systems that actually work.

Pipedrive HubSpot CRM Setup Pipeline Structuring Automation
Kevork Dekermenjian
CRM, Pipedrive & HubSpot Specialist
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Pipedrive Partner HubSpot Partner

Turning messy sales processes into structured CRM systems

Most CRM setups fail because they are built around the software, not around the sales process. I fix that.

I help businesses turn disorganized sales processes...

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What I can set up for you

Pipedrive & HubSpot Setup

Full account setup from scratch. Stages, fields, pipelines, users, and permissions configured to match how your team actually sells, on whichever platform you use.

Pipeline Design & Sales Process Mapping

Define the exact stages, criteria, and actions your pipeline needs, then build it so every deal moves forward with clarity.

Automation & Workflow Setup

Build automations that handle follow-up reminders, task creation, stage notifications, and repetitive manual work so nothing slips.

Custom Fields, Filtering & Reporting

Add the fields that actually matter to your business, build filters for your team, and create reports that tell you what is really happening in your pipeline.

CRM Cleanup & Optimization

Already using Pipedrive or HubSpot but it is a mess? I audit your current setup, clean duplicate data, fix pipeline logic, and rebuild what is broken.

Data Import / Migration

Migrate your contacts, deals, and history from spreadsheets or another CRM into Pipedrive or HubSpot. Clean, mapped correctly, and ready to use on day one.

From broken process to working system

These are the problems I see in almost every CRM I audit. They are fixable, but only if the system is built right from the start.

The problem

Messy pipeline with no clear stages
Missed follow-ups and deals going cold
No clear process, everyone does it differently
Team doesn't use CRM because it's not useful
Manual, repetitive work that eats time

After the fix

Clear pipeline structure everyone understands and follows
Consistent follow-up, automated where possible
Defined process with stages, criteria, and ownership
Higher CRM adoption because the system actually helps
Less manual work, more time selling

A structured process, start to finish

Every engagement follows the same four-step approach. No assumptions. No cookie-cutter setups. Just a system built around how your business actually works.

Before touching any settings, I learn how your team sells. Your stages, your follow-up habits, your data, and where things break down. The setup only works if it reflects reality.

Map the pipeline, define the fields, and design the automation logic before building anything. The structure comes first. This prevents rework and ensures everything fits together cleanly.

Build it in Pipedrive or HubSpot, migrate or import data, connect tools, and configure automations. Everything is tested and verified to work correctly before handover.

Walk through the system with you or your team so it is actually adopted, not just set up and forgotten. The goal is a CRM your team uses every day without friction.

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Practical content, real implementation

I create practical walkthroughs and system-based content around Pipedrive, HubSpot, CRM structuring, and sales processes. The focus is on real implementation, not just feature overviews.

If you want to see how I think about CRM systems before working together, the content is the best place to start.

Watch the Guide →
Pipedrive & HubSpot WalkthroughsStep-by-step system builds explained clearly
Pipeline Structure GuidesHow to design stages, fields, and logic
Automation & Workflow ContentReal use cases, not theoretical features
CRM Optimization BreakdownsCommon problems and how to fix them

Need help setting up your CRM properly?

If you want to structure your CRM, clean your pipeline, and build a system your team actually uses, let's work together.