The Tech Stack

The stack we build around Pipedrive

Pipedrive is the spine. Around it, nine specialist tools handle outbound, telephony, enrichment, and automation. One integrated system, one source of truth.

CRM Core
Pipedrive
The single source of truth. Every deal, every stage, every touch.
Outbound
Apollo
Lead data and prospect lists, plugged into your pipeline.
lemlist
Personalised cold email with deliverability built in.
Instantly
High-volume outbound infrastructure when you need scale.
Telephony
Twilio
Programmable voice, SMS, and call tracking.
Maqsam
Cloud call centre built for MENA. Arabic support, regional numbers.
CloudTalk
Inbound and outbound calling tied to deals automatically.
Enrichment
Surfe
LinkedIn to Pipedrive sync. Adds prospects, enriches contacts, logs activity.
Automation
Make
Visual workflow builder. Wires the whole stack together.
Zapier
Quick integrations between any two tools when speed matters.
How it connects

Every tool feeds back to one place

The stack is not ten subscriptions running in parallel. It is one engine with Pipedrive at the centre, and a clear lifecycle for every contact, every call, every deal.

01
Capture

Leads enter the pipeline already enriched. Prospect lists flow in from Apollo, cold sequences come through lemlist and Instantly, and Surfe pulls LinkedIn contacts straight into Pipedrive with one click.

Apollo lemlist Instantly Surfe
02
Engage

Every call is logged against the right deal automatically. Twilio handles programmable voice and SMS, Maqsam covers regional numbers and Arabic support, CloudTalk ties inbound and outbound activity directly to the CRM.

Twilio Maqsam CloudTalk
03
Orchestrate

Make and Zapier wire the pipeline together. A stage change triggers a follow-up email, a Slack alert, a task for the rep, an invoice draft. Nothing slips. Nothing waits on someone to remember it.

Make Zapier Pipedrive
Build yours

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